'Our legacy': A new generation is bringing new life to this historic Fresno venue

1 year ago 107
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FRESNO, Calif. (KSEE/KGPE) - After 100 years successful Fresno, the historical Rainbow Ballroom has gotten a afloat makeover acknowledgment to 1 Fresno household who wants to sphere the venue for the future.

The ballroom started arsenic an indoor swimming excavation successful 1918 but was remodeled into a creation hallway and performance venue successful 1924.

In the aboriginal 1970s, David Valdivia says his begetter started operating the venue, opening it up to immoderate of the astir iconic Latin acts of each time.

"Los Tigres Del Norte, I mean Los Bukis, Rigo Tovar, Ramon Ayala, Juan Gabriel, played the Rainbow. Joan Sebastian," David said. "Many, galore artists person performed present astatine the Rainbow."

David Valdivia says, acknowledgment to his father, helium grew up rubbing elbows with the who's who of Latin music. He yet followed successful his father's footsteps arsenic a promoter, expanding crossed the West Coast, but his enlargement would permission a absorption void astatine the Rainbow, forcing his household to enactment the venue up for sale.

"When we did enactment it for sale, portion of maine was truly saddened due to the fact that I thought, hey, I'm going to fto spell of thing that has truthful overmuch past and it's been successful the household for 40 years," David said.

"In the backmost of my mind, I ever wanted the Rainbow, but the timing wasn't right."

David Valdivia says his household chose to enactment the Rainbow Ballroom up for merchantability during the COVID-19 pandemic, but it ne'er sold arsenic determination was nary involvement successful a venue that could not beryllium utilized astatine the time.

That created the cleanable accidental for his eldest girl Britny Valdivia to assistance renovate the historical venue and respire caller beingness into the Rainbow. That included implicit 300 caller LED screens and hundreds of lights. Britny says it's each to marque her household proud.

"I wanted to support it successful the family. I wanted to support my gramps and my dada happy," Britny said. "I wanted to support it successful the household due to the fact that it's not conscionable a venue to us. This is simply a 2nd home."

"Every determination that we make, everything we bash it's not conscionable a enactment decision. This is our life, this is our family, it's our legacy."

Britny says her begetter and gramps initially had reservations astir her taking implicit the household concern owed to the dangers related to the nightlife country - but she could not beryllium stopped.

"Me being me, I was graduating from Fresno State past twelvemonth and I decided I loved the business, it's what I was calved into."

Britny says she has fond memories of sitting successful the summons booth with her grandmother. Now she looks guardant to making caller memories and bringing caller acts to the venue, incorporating antithetic genres similar EDM and country, portion inactive maintaining the venue's Latin euphony roots.

"I deliberation the Rainbow Ballroom has the astir potential, and it's 1 of the champion venues that we person present successful the Central Valley," Britny said. "With it being a midsize, it's the cleanable capacity. There's truthful galore opportunities."

As for her father, he's not lone blessed to spot his family's bequest proceed but besides arrogant of his girl stepping up into a relation helium ne'er imagined she would instrumentality on.

"I can't beryllium prouder," David said. "Hopefully my kids volition instrumentality it to different level excessively soon, and it'll conscionable proceed with the Valdivia family."

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