Visalia City Council votes on updated logo earlier than expected

VISALIA, Calif. (KFSN) -- The City of Visalia has decided connected different caller logo.

It's submission fig 59 retired of 87. The caller look is designed by a section artist.

The alteration comes aft a arguable rebranding process that included updating this longtime logo.

A simpler plan was released backmost successful May but received important criticism.

Some residents felt it did not correspond the city's affluent history, and others felt much should person been done to stitchery input.

"We thought we enactment the accusation retired determination but evidently didn't scope arsenic galore radical arsenic we thought and that is connected america and truthful we apologize for that," said Visalia Mayor Brian Poochigian.

The backlash prompted Mayor Poochigian and the assembly to each prime idiosyncratic to enactment successful a committee to spearhead the caller logo selection.

The committee of 5 includes section concern owners, a teacher, and hospitality experts.

They began holding meetings to reappraisal caller logos submitted by the assemblage and narrowed down the options.

"This full concern has portrayed however overmuch radical attraction astir our city, however passionate they are astir the logo they person here, that means they attraction astir wherever they live, and I'm blessed astir that," explained Mayor Poochigian.

The archetypal program was to support nationalist remark unfastened until July 26th, earlier a assembly ballot connected August 5th.

However, the metropolis decided past Friday to accelerate the process and adjacent nationalist remark astatine 3 p.m. connected July 15th with a assembly ballot that evening.

One section resident, who is besides moving for council, did not hold with the decisions.

But the metropolis says astatine slightest 1 of the committee members was being 'attacked' online and the metropolis did not privation to enactment anyone's information astatine risk.

Local leaders besides felt they had a bully magnitude of feedback from aggregate nationalist sessions.

Efrain Becerra, a Visalia resident, has been to each caller gathering and is simply a instrumentality of the caller logo.

"Modernization is bully arsenic agelong arsenic you don't suffer your individuality arsenic a city, meaning we person humanities roots to 1882 erstwhile the metropolis was founded and agriculture," mentioned Efrain.

The metropolis has decided to grant the aged logo arsenic a "legacy logo."

It volition besides wage the creator of the caller logo up to $1,500.

That's successful summation to the $150,000 terms tag for the archetypal rebranding, which included a full of 1,500 tangible pieces, including a recruitment and hiring portfolio to pull much employers and employees to the city.

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