US-EU trade deal will raise costs for companies and consumers

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FRANKFURT, Germany (AP) — President Donald Trump and European Commission President Ursula von der Leyen have announced a sweeping commercialized deal that imposes 15% tariffs connected astir European goods, warding disconnected Trump's menace of a 30% complaint if nary woody had been reached by Aug. 1.

The tariffs, oregon import taxes, paid erstwhile Americans bargain European products could rise prices for U.S. consumers and dent profits for European companies and their partners who bring goods into the country.

Here are immoderate things to cognize astir the commercialized woody betwixt the United States and the European Union:

Many details stay to beryllium decided

Trump and von der Leyen's announcement, made during Trump's sojourn to one of his play courses successful Scotland, leaves galore details to beryllium filled in.

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The header fig is simply a 15% tariff complaint connected “the immense majority” of European goods brought into the U.S., including cars, machine chips and pharmaceuticals. It's little than the 20% Trump initially proposed, and little than his threats of 50% and past 30%.

President Donald Trump gestures arsenic helium meets European Commission President Ursula von der Leyen astatine the Trump Turnberry play people successful Turnberry, Scotland Sunday, July 27, 2025. (AP Photo/Jacquelyn Martin)

Von der Leyen said the 2 sides agreed connected zero tariffs connected some sides for a scope of “strategic” goods: Aircraft and craft parts, definite chemicals, semiconductor equipment, definite cultivation products, and immoderate earthy resources and captious earthy materials. Specifics were lacking.

She said the 2 sides “would support working” to adhd much products to the list.

Additionally, the EU broadside would acquisition what Trump said was $750 cardinal (638 cardinal euros) worthy of earthy gas, lipid and atomic substance to regenerate Russian vigor supplies, and Europeans would put an further $600 cardinal (511 cardinal euros) successful the U.S.

50% U.S. tariff connected alloy stays and others might, too

Trump said the 50% U.S. tariff connected imported alloy would remain; von der Leyen said the 2 sides agreed to further negotiations to combat a planetary alloy glut, trim tariffs and found import quotas — that is, acceptable amounts that tin beryllium imported, often astatine a little rate.

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Trump said pharmaceuticals were not included successful the deal. Von der Leyen said the pharmaceuticals contented was “on a abstracted expanse of paper” from Sunday's deal.

Where the $600 cardinal for further concern would travel from was not specified. And von der Leyen said that erstwhile it came to workplace products, the EU broadside made wide that “there were tariffs that could not beryllium lowered,” without specifying which products.

The 15% complaint is higher than successful the past

The 15% complaint removes Trump's menace of a 30% tariff. It's inactive overmuch higher than the mean tariff earlier Trump came into bureau of astir 1%, and higher than Trump's minimum 10% baseline tariff.

Higher tariffs, oregon import taxes, connected European goods mean sellers successful the U.S. would person to either summation prices for consumers — risking nonaccomplishment of marketplace stock — oregon swallow the added outgo successful presumption of little profits. The higher tariffs are expected to wounded export net for European firms and dilatory the economy.

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The 10% baseline applied portion the woody was negotiated was already sufficiently precocious to marque the European Union's enforcement committee chopped its maturation forecast for this twelvemonth from 1.3% to 0.9%.

Von der Leyen said the 15% complaint was “the champion we could do” and credited the woody with maintaining entree to the U.S. marketplace and providing “stability and predictability for companies connected some sides.”

The absorption is tentative

German Chancellor Friedrich Merz welcomed the woody which avoided “an unnecessary escalation successful transatlantic commercialized relations" and said that “we were capable to sphere our halfway interests,” portion adding that “I would person precise overmuch wished for further alleviation successful transatlantic trade.”

The Federation of German Industries was blunter. "Even a 15% tariff complaint volition person immense antagonistic effects connected export-oriented German industry," said Wolfgang Niedermark, a subordinate of the federation's leadership.

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While the complaint is little than threatened, "the large caveat to today’s woody is that determination is thing connected paper, yet," said Carsten Brzeski, planetary main of macro astatine ING bank.

“With this disclaimer successful caput and astatine look value, today’s statement would intelligibly bring an extremity to the uncertainty of caller months. An escalation of the US-EU commercialized tensions would person been a terrible hazard for the planetary economy," Brzeski said.

“This hazard seems to person been avoided.”

Car companies expect higher prices

Asked if European carmakers could inactive merchantability cars astatine 15%, von der Leyen said the complaint was overmuch little than the existent 27.5%. That has been the complaint nether Trump's 25% tariff connected cars from each countries, positive the preexisting U.S. car tariff of 2.5%.

The interaction is apt to beryllium important connected immoderate companies, fixed that automaker Volkswagen said it suffered a 1.3 cardinal euro ($1.5 billion) deed to nett successful the archetypal fractional of the twelvemonth from the higher tariffs.

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Mercedes-Benz dealers successful the U.S. person said they are holding the enactment connected 2025 exemplary twelvemonth prices “until further notice.” The German automaker has a partial tariff shield due to the fact that it makes 35% of the Mercedes-Benz vehicles sold successful the U.S. successful Tuscaloosa, Alabama, but the institution said it expects prices to acquisition “significant increases” successful coming years.

Trump had cited the commercialized spread with Europe

Before Trump returned to office, the U.S. and the EU maintained mostly debased tariff levels successful what is the largest bilateral trading narration successful the world, with immoderate 1.7 trillion euros ($2 trillion) successful yearly trade. Together the U.S. and the EU person 44% of the planetary economy. The U.S. complaint averaged 1.47% for European goods, portion the EU's averaged 1.35% for American products, according to the Bruegel deliberation vessel successful Brussels.

Trump has complained astir the EU’s 198 billion-euro commercialized surplus successful goods, which shows Americans bargain much from European businesses than the different mode around, and has said the European marketplace is not unfastened capable for U.S.-made cars.

However, American companies capable immoderate of the commercialized spread by outselling the EU erstwhile it comes to services specified arsenic unreality computing, question bookings, and ineligible and fiscal services. And immoderate 30% of European imports are from American-owned companies, according to the European Central Bank.

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