Starbucks brings back pumpkin spice latte earlier than ever

NEW YORK -- It's inactive summer, but the Pumpkin Spice Latte is coming backmost to Starbucks earlier than ever.

Beginning Thursday, the autumn favourite beverage returns to US menus - 2 days earlier than successful 2023. Its instrumentality besides marks the motorboat of Starbucks' afloat autumn menu, which includes pumpkin- and apple-flavored drinks and snacks.

The PSL, arsenic fans telephone it, has go a reliable hit, making the portion an autumn(ish) mainstay that gives the java concatenation a much-needed income boost during this clip of year. Roughly 10% of Starbucks' wide income travel from seasonal staples, the concatenation revealed Wednesday.

Last year, Starbucks celebrated the drink's 20th anniversary. Since its launch, the PSL has taken connected a beingness of its own, becoming a awesome for autumn some beloved and mocked and ushering successful an epoch of pumpkin spice products, from feline litter to yogurt to beer. It has adjacent prompted rival chains to present their ain pumpkin beverages and foods earlier than Starbucks.

Starbucks credits the PSL's popularity to its familiarity. "It's thing you tin beryllium on," Thomas Prather, vice president of selling astatine Starbucks, antecedently told CNN. "When PSL comes backmost - it's thing that you've remembered implicit the years and it's like, OK, thing successful my beingness is mean and predictable and comforting."

The PSL could besides springiness the concatenation a jolt: Starbucks has been struggling with sagging income and an abrupt enactment change. Last week, Starbucks named Chipotle CEO and firm fix-it antheral Brian Niccol to beryllium its caller president and CEO opening adjacent month.