Sonny Vacaro, Reedley College alum and shoe marketing legend, writes new book

FRESNO, Calif. (KFSN) -- Sonny Vaccaro says his caller publication offers the gospel information of each that has happened successful his life.

"I'm not acrophobic of thing said successful there," helium said. "I spell heavy into immoderate of the subjects that I wanted to speech about."

Vaccaro visited Reedley College successful 2013. He came to play shot present successful 1958 due to the fact that helium didn't suffice academically astatine Kentucky.

"I wouldn't beryllium present without Reedley," helium said.

Sonny dedicates a section to that clip of idiosyncratic growth.

"I didn't cognize immoderate Japanese people, I didn't cognize immoderate Mexican, Hispanic people," helium said.

Vaccaro's signing of Michael Jordan to Nike was chronicled successful the 2023 movie "Air."

Sonny turned to erstwhile Fresno State manager Jerry Tarkanian, past astatine UNLV, erstwhile helium started signing coaches to deals.

Vaccaro besides writes astir being fired from Nike contempt helping to grow the brand.

"It was thing I ne'er expected, and the reasons were hidden from maine for a batch of years," helium said. "As I started penning and talking to radical who were astir astatine that time, I recovered retired things that I didn't know."

Vaccaro moved to Adidas, wherever helium inked a woody for a precocious schoolhouse prima named Kobe Bryant.

Critics astatine the clip felt Sonny had excessively overmuch power among recruits.

"My beingness has been this," helium said. "There person been a batch of rewriting stories astir Sonny Vaccaro successful the satellite that I lived in."

Sonny wants folks to perceive his communicative - successful his ain words.

"I lived a antithetic beingness than astir people," helium said.

Vaccaro besides played a cardinal relation successful a suit against the NCAA challenging subordinate compensation.

Today, athletes present gain wealth from their Name, Image and Likeness.

Vaccaro's caller publication becomes disposable to bargain connected Tuesday.

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