Post to Coast: New York Post plans a California newspaper

NEW YORK -- The New York Post is launching a California tabloid paper and quality tract adjacent year, the institution announced Monday, bringing an assertive, irreverent and conservative-friendly fixture of the Big Apple media scenery to the Golden State. In the process, it is creating a 21st-century rarity: a caller American paper with a robust people edition.

Adding different rubric to Rupert Murdoch's media empire, The California Post is mounting retired to screen politics, section news, business, amusement and sports successful the nation's astir populous state, portion drafting and gathering connected the venerable New York paper's nationalist coverage. Plans for the Los Angeles-based insubstantial telephone for a people variation 7 days a week positive a website, societal media accounts and video and audio pieces.

"There is nary uncertainty that the Post volition play a important relation successful engaging and enlightening readers, who are starved of superior reporting and puckish wit," Robert Thomson, main enforcement of Post firm genitor News Corp., said successful a statement. In typically brash and punchy Post fashion, helium portrayed California arsenic plagued by "jaundiced, jaded journalism."

It enters astatine a bumpy infinitesimal for its industry

However bold its intentions, the task is being launched into a turbulent ambiance for the quality business, peculiarly for people papers. More than 3,200 of them person closed nationwide since 2005, according to figures kept by Northwestern University's Medill School of Journalism. The online satellite spawned caller accusation sources and influencers, changed quality consumers' tastes and habits and upended the advertizing marketplace connected which newspapers relied.

"While it's existent the media scenery is challenging, The New York Post has been uncovering occurrence done its unsocial voice, editorial lens and prime coverage. That aforesaid look is tailor-made for California," said the New York Post Media Group. It includes the Post and immoderate different media properties.

California, with a colonisation of astir 40 million, inactive has hundreds of newspapers, including dailies successful and astir Los Angeles and different large cities. But the nation's second-most-populous metropolis hasn't had a dedicated tabloid focused connected determination issues successful caller memory, according to Danny Bakewell, president of the Los Angeles Press Club.

"It's truly an untested marketplace here," said Bakewell, who is editor-in-chief of the Los Angeles Sentinel, a play focused connected the city's Black population. "L.A. is ever acceptable for good-quality quality reporting, and peculiarly successful this infinitesimal erstwhile truthful galore different papers are shrinking and disappearing, it could beryllium a truly unsocial opportunity."

The Post is simply a unsocial beast

There is nary U.S. paper rather similar the 224-year-old New York Post. It was founded by nary little a luminary than Alexander Hamilton, the country's archetypal treasury secretary, an writer of the Federalist Papers, the unfortunate of a duel astatine the hands of the vice president and the inspiration for the Broadway smash "Hamilton." Murdoch, News Corp.'s laminitis and present its president emeritus, bought the Post successful 1976, sold it a twelve years later, past repurchased it successful 1993.

The Post is known for its relentless and skewering attack to reporting, its installation with sensational oregon racy taxable matter, its Page Six gossip column, and the paper's immense and often memorable front-page headlines - see, for example, 1983's "Headless Body successful Topless Bar."

At the aforesaid time, the Post is simply a subordinate successful some section and nationalist politics. It routinely pushes, from the right, connected "wokeness" and different culture-war unit points, and it has breached specified governmental stories arsenic the Hunter Biden laptop saga. The Post has an avid scholar successful President Donald Trump, who gave its "Pod Force One" podcast an interrogation arsenic precocious arsenic past month.

In caller years, the Post's website and specified related sites arsenic PageSix.com person built a ample and far-flung integer audience, 90% of it extracurricular the New York media market, according to the company.

With the Los Angeles readership 2nd lone to New York's, The California Post "is the adjacent manifestation of our nationalist brand," Editor-in-Chief Keith Poole said successful a statement. He'll besides beryllium progressive successful overseeing the California insubstantial with its editor-in-chief, Nick Papps, who has worked with News Corp.'s Australian outlets for decades, including a stint arsenic an L.A.-based correspondent.

The institution didn't specify however galore journalists The California Post volition have.