New California law limits volume of ads on streaming platforms: 'Much-needed peace and quiet'

SACRAMENTO, Calif. (KGO) -- Thanks to a caller California law, you won't person to scramble to crook down the measurement erstwhile a commercialized comes connected a streaming platform.

The authorities instrumentality regulates the measurement of ads connected streaming services similar Netflix, Hulu and Amazon Prime, truthful commercials aren't louder than the programme you're watching. The instrumentality takes effect successful July 2026.

Federal instrumentality already exists limiting the measurement of commercials connected broadcast and cable.

"We heard Californians large and clear, and what's wide is that they don't privation commercials astatine a measurement immoderate louder than the level astatine which they were antecedently enjoying a program." Governor Gavin Newsom said successful a statement. "By signing SB 576, California is dialing down this inconvenience crossed streaming platforms, which had antecedently not been taxable to commercialized measurement regulations passed by Congress successful 2010."

State Senator Thomas introduced the measure aft a staffer's acquisition of his babe being woken up by blaring streaming work ads.

"This measure was inspired by babe Samantha and each exhausted genitor who's yet gotten a babe to sleep, lone to person a blaring streaming advertisement undo each that hard work," Umberg said. "SB 576 brings immoderate much-needed bid and quiescent to California households by making definite streaming ads aren't louder than the shows we really privation to watch."