McDonald's $5 value meal is staying on menus for a little while longer

The repast includes a McDouble oregon a McChicken sandwich, tiny gallic fries, four-piece Chicken McNuggets and a tiny brushed drink.

NEW YORK -- Nearly each McDonald's US locations volition proceed to merchantability the "$5 Meal Deal" aft radical flocked to the promotion amid rising nutrient prices.

Since its motorboat successful June, the limited-time offering is "resonating with our millions of customers," and the institution claimed the determination was siphoning disconnected concern from its competition, according to an interior McDonald's memo obtained by CNN. As a result, 93% of US locations volition support the woody connected menus done August.

McDonald's launched the "$5 Meal Deal" successful precocious June intended to beryllium for 1 period only. The repast includes a McDouble cheeseburger oregon a McChicken sandwich, tiny gallic fries, four-piece Chicken McNuggets and a tiny brushed drink.

McDonald's repeatedly talked astir its propensity to rise paper prices without feeling the symptom from customers pulling backmost until the archetypal 4th of this year, erstwhile it reported weaker-than-expected sales. But the leap successful nutrient prices was not confined to conscionable McDonald's, with different chains besides feeling a pinch. Diners are not going retired to devour arsenic often and spending little erstwhile they do, causing accelerated nutrient income to dilatory and edifice postulation to dip.

The $5 woody is "meeting the nonsubjective of driving guests backmost to our restaurants" and is adjacent prompting immoderate radical to bargain full-priced items, resulting successful a greater assistance of sales, the memo said.

McDonald's (MCD), which volition merchandise net connected July 29, said successful the memo that it would see "further extending" the $5 woody beyond August.

Specific fiscal information wasn't revealed successful the memo. Pacer.ai, a third-party analytics firm, said successful a caller study that the woody boosted postulation to restaurants that proved "how well-received this peculiar has been among McDonald's fans."

Starbucks, Wendy's, Taco Bell and Burger King person besides added repast deals successful caller weeks to boost their bottommost lines.

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