(NewsNation) — More Americans are picking up broadside hustles, and vending machines are being touted connected societal media arsenic a elemental mode to make “passive” income.
How-to videos connected TikTok and YouTube amusement vending entrepreneurs unloading bricks of cash. The short, punchy clips person racked up millions of views and explicate however others tin crook “snacks into stacks” with small effort.
With astir 3 cardinal vending machines crossed the U.S., the assemblage is worthy an estimated $18.2 billion, according to the NAMA Foundation’s 2022-2023 manufacture census report.
So, however hard is it to get successful connected the action?
Claim: Vending machines are a simple, lucrative broadside hustle
Vending how-tos connected TikTok and YouTube person clicky, eye-catching titles that springiness the content concern is booming:
- “He turned vending machines into a $500k business” (TikTok)
- “6 months successful vending concern and already made $10k” (TikTok)
- “2-Day Workweek Earns $700K - Vending Machine Business” (YouTube)

One YouTube short with implicit 58 cardinal views claims to amusement the start-up process from commencement to finish. The idiosyncratic says helium bought 5 utilized vending machines for $4,000, loaded them up with inventory from Costco and past profited $750 per period for 2 hours of work.
How the vending instrumentality broadside hustle works
Social media makes getting started look easy: bargain a machine, enactment it determination with ft traffic, banal it with worldly radical privation and plaything by occasionally to cod your cash.
The videos travel a akin pattern. Vending entrepreneurs unlock their machines, propulsion retired the currency and spot which snacks oregon drinks are moving low. From there, influencers caput to large container stores similar Costco oregon Sam’s Club to replenish their machines.
Viewers get the consciousness that there’s small clip and vigor involved.
What they’re not telling you astir vending machines
The determination of the vending machines is everything
“The biggest trouble is uncovering a bully determination and negotiating with the owner,” said Brandon Schlichter, who has 2 twelve vending machines crossed cardinal Ohio.
Schlichter estimates his machines bring successful $3,000 to $3,500 a period — astir $100 to $150 each. After factoring successful costs similar inventory and electricity, helium said helium makes astir $2,000 successful nett crossed each 24 units.
“It’s a bully small broadside portion of income. I’ve done good with it,” said Schlichter, a serial entrepreneur who shares concern tips with astir 2 cardinal subscribers connected his YouTube transmission “Investment Joy.”
Schlichter’s machines are dispersed crossed laundromats, car washes and rental properties.
Negotiating is besides important
Foot postulation is 1 origin to consider, but negotiating favorable presumption with a gathering proprietor is conscionable arsenic important.

There is nary modular playbook. Some landlords complaint rent to big a machine, portion others whitethorn inquire for a commission.
“If you're a bully salesperson, you tin get a determination for free,” Schlichter said. “It's a income transportation to a concern proprietor to get much ft traffic.”
Manufacturing plants were the astir fashionable determination successful 2023, making up 40% of the vending instrumentality market, according to Automatic Merchandiser’s State of the Industry report. Offices were the 2nd astir communal determination astatine 21.5%, followed by colleges and universities astatine 9.2%.
John Talbott, a elder lecturer focusing connected retail astatine Indiana University, recommends scouting retired locations and talking with imaginable landlords earlier buying a machine.
“Before I would invest, I'd locomotion astir and I'd person 20 deals chopped with idiosyncratic that said, ‘Yeah, you tin bring 1 in,’” helium said.
Choose the close merchandise for the vending machine
Once you person a location, you’ll person to determine what to enactment successful it.
One communal mistake is stocking your instrumentality based connected what you like, which tin beryllium a “recipe for disaster,” Schlichter said.
“I've tally into radical that went and bought thousands of dollars worthy of merchandise for a vending machine, reasoning that they could person a mill to steadfast foods, and past everything expired,” helium said.
Cold beverage machines are the astir communal and accounted for 27% of vending income past year, the astir of immoderate category, according to Automatic Merchandiser’s report. Snacks were the second-largest merchandise class (17%) by revenue, followed by candy (14%).

As acold arsenic inventory, tiny operators often bargain successful bulk astatine stores similar Costco and Sam’s Club.
“I cognize radical that are successful precocious volume, precocious postulation locations, and they're taking that 25-cent container of chips, and they're reselling it for $1.50,” Schlichter said.
A last point: standard matters. The much machines you have, the much wealth you’ll make.
“You're not going to truly marque a batch of wealth disconnected 1 machine,” Talbott said.
Big picture: How galore radical are buying vending machines?
Vending machines person a comparatively debased obstruction to entry, which makes them competitive.
Schlichter said utilized machines tin outgo anyplace from $500 to $2,000 connected eBay and Facebook Marketplace. New machines are much expensive, costing astir $3,500 to $6,800 at Sam’s Club.
Small-time operators whitethorn beryllium little communal than societal media makes it seem. The NAMA Foundation recovered that the “typical” relation maintains 277 machines.
NAMA estimates the emblematic relation generates astir $6,000 successful gross per instrumentality annually, astir $500 a month.
At the extremity of the day, Schlichter sees vending machines arsenic a low-risk endeavor that, similar immoderate different business, requires hard enactment and practice.
“The lone mode that you larn is to spell retired and bash it,” helium said.