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LOS ANGELES (AP) — Bad Bunny volition bring his Latin trap and reggaeton swagger to the NFL’s biggest signifier adjacent year: The Grammy victor volition header the Apple Music Super Bowl halftime amusement successful Northern California.
The NFL, Apple Music and Roc Nation announced Sunday that Bad Bunny volition pb the halftime festivities from Levi's Stadium connected Feb. 8 successful Santa Clara, California.
The Puerto Rican superstar's enactment comes amid different career-defining run: He's caller disconnected a historical Puerto Rico residency this period that drew much than fractional a cardinal fans and is starring each nominees astatine the Latin Grammys successful November. He has go 1 of the world's astir streamed artists with albums specified arsenic “Un Verano Sin Ti," an all-Spanish-language LP.
Bad Bunny volition big “Saturday Night Live” connected Oct. 4.
“What I’m feeling goes beyond myself," Bad Bunny said successful a statement. "It’s for those who came earlier maine and ran countless yards truthful I could travel successful and people a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Roc Nation laminitis Jay-Z said successful a connection that what Bad Bunny has "done and continues to bash for Puerto Rico is genuinely inspiring. We are honored to person him connected the world’s biggest stage.”
The 31-year-old creator calved Benito Antonio Martínez Ocasio has won 3 Grammys and 12 Latin Grammys. He has go a planetary ambassador for Latin music, starred successful films specified arsenic “Bullet Train," “Caught Stealing” and “Happy Gilmore 2,” and collaborated with apical manner houses. He'll participate the Latin Grammys arsenic the starring nominee with 12, dethroning shaper and songwriter Édgar Barrera.
Roc Nation and Emmy-winning shaper Jesse Collins volition service arsenic co-executive producers of the halftime show. Hamish Hamilton volition service arsenic director.
“We cognize his dynamic performances, originative vision, and heavy transportation with fans volition present the benignant of unforgettable acquisition we’ve travel to expect from this iconic taste moment," said Jon Barker, SVP of Global Event Production for the NFL.
Last year, Kendrick Lamar shined with impermanent SZA successful New Orleans, mounting the grounds for the most-watched Super Bowl halftime amusement with 133.5 cardinal viewers. His show surpassed the assemblage for Michael Jackson's 1993 show.
“His euphony has not lone breached records but has elevated Latin euphony to the halfway of pop-culture and we are thrilled to erstwhile again spouse with the NFL and Roc Nation to present this historical show to millions of fans worldwide,” said Oliver Schusser, the vice president of Apple Music and Beats. "We cognize this amusement volition beryllium unforgettable.”
