La Tapatia: From part-time business to thriving Central Valley enterprise

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FRESNO, Calif. (KSEE/KGPE) - Decades ago, Helen Chavez Hansen turned a imagination into a part-time business, which has since grown into a thriving endeavor and delivering immoderate of the valley's tortilla products.

"It was absorbing increasing up due to the fact that we ever knew my ma made tortillas for a living, that was our company, and we ever saw my ma moving hard," said Yvette Cuellar, who is 1 of the daughters and co-owner, of La Tapatia. 

La Tapatia launched its archetypal products successful 1969, present each time they marque hundreds of thousands of tortillas, 30,000 pounds of chips, and 10 to 15 1000 pounds of masa.

"We bring successful astir 4 to six truckloads of maize per week," said Justin Rushing, who is the wide manager. "Right now, it's a precise engaged clip of the twelvemonth for america because, connected apical of the masa, we're inactive producing our tortillas arsenic well."

Each truckload carries 48,000 pounds of maize from a mill successful Chowchilla, increasing a nongmo assortment of maize specifically grown for La Tapatia. 

Now their products are spread out crossed California and tin adjacent beryllium recovered successful Korea, China, and Indonesia.

Recently La Tapatia was honored as The Business Journal’s Top Woman Owned Business, a rubric that Hansen and her 4 daughters, present cardinal players successful the company, are genuinely humbled to accept.

"It means a lot," Cuellar said. "It means a batch that our assemblage is taking the clip to springiness america immoderate benignant of designation and supporting our institution successful that way."

Hansen inactive shows up to enactment each azygous day, continuing to usher her daughters and reminding them each present and past who's boss.

"My ma is truly progressive successful the company, we gag that she's astir apt ne'er going to retire," Cuellar said.

For Yvette, Karla, Linda, and Toni keeping their mom's bequest live is simply a occupation they are blessed to amusement up for.

"You know, we privation to bash our champion to marque definite that the occurrence that she has achieved continues on," Cuellar said. "It's rewarding moving with my family, we bask being astir each other. I get to spot my sisters and my ma each day, a batch of radical don't get to person that opportunity."

You tin find La Tapatia's products successful Save Mart, Walmart, Food Maxx, and respective different locations. For much information, click here.

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