How a $20,000 campaign helped save lives in Fresno County

FRESNO COUNTY, Calif. (KSEE/KGPE) – A Fresno County run perchance saved lives for little than $3,500 per clang pursuing a propulsion to item the dangers of distracted and inebriated driving.

Fresno County announced connected Thursday that the Fresno Area CHP bureau investigated 4 fatal collisions from Nov. 25, 2024, until Jan. 2, 2025 - down from 10 fatal collisions compared to the aforesaid play successful 2023.

Officials accidental the $20,000 Traffic Safety Campaign, which ran from Nov. 25, 2024, until Jan. 2, 2025, helped trim the fig of fatal collisions by six crashes - bringing the fig down from 10 deadly crashes to 4 deadly crashes.

The run warned residents against the dangers of driving portion texting, speeding, and driving nether the power - 3 activities that are among the highest causes of fatal collisions, according to Fresno County. The run appeared connected billboards, societal media platforms, and successful some English and Spanish-speaking media.

The effort was made imaginable by a concern with CHP, the Fresno County Sheriff’s Office, and the District Attorney’s Office.