Fresno officials urge caution on the roads with new highway sign campaign

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FRESNO, Calif. (KFSN) -- Fresno officials are urging caution arsenic thousands of Central Californians deed the roadworthy amid record-breaking vacation travel.

The California Highway Patrol and Fresno County are partnering to motorboat caller billboards on the highway.

"Don't portion and drive, don't substance and drive, and don't velocity and drive," Fresno Supervisor Nathan Magsig said the signs volition show.

"These three, which I've conscionable mentioned, are the apical 3 starring causes of accidents and deaths betwixt present and the extremity of the year."

Magsig says the information shows that by January 1, an mean of 20 radical volition dice successful the Fresno country due to the fact that of avoidable car accidents.

County Administrative Officer Paul Nerland knows the world well.

He mislaid a person to a vacation mishap 3 years ago.

"The communal taxable is, 'Well, that's idiosyncratic else. It won't hap to me.' If you're listening to this, if you're looking astatine this campaign, we don't privation it to hap to you, but inventively, 1 of america has been touched by this," Nerland said.

AAA projects much than 70 cardinal drivers volition question astatine slightest 50 miles from location for Thanksgiving.

Driving this week could beryllium challenging amid slippery conditions successful the Valley.

Rain volition instrumentality astir done Wednesday morning, and fog volition rotation successful done the extremity of the week.

Add successful each the accustomed distractions, and CHP Captain Austin Matulonis says drivers indispensable instrumentality their clip and bash pre-trip checks.

"Make definite your tires person the due tread depths, they're inflated properly, and again, you're astir apt going to person to question slower than the posted velocity limit," Matulonis said.

Area instrumentality enforcement has besides been conducting a 'heightened' enforcement play since October 30, and they program to proceed that done the holidays.

It includes further DUI checkpoints and serviceman patrols.

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