Fresno native named one of Time Magazine's most influential people

FRESNO, Calif. (KSEE/KGPE) – A Fresno autochthonal is representing the vale connected the satellite signifier aft being named 1 of Time Magazine's 100 astir influential radical of 2025.

Willy Chavarria, manner designer, bound breaker, and taste tastemaker, made past Wednesday arsenic the archetypal Fresno autochthonal to beryllium named 1 of Time's 100 astir influential people.

Sitting alongside names similar Scarlett Johansson and Lorne Michaels, Elon Musk and Simone Biles, men's manner decorator Willy Chavarria brings the unsocial zest of the Central Valley to the world.

"Fashion is each astir making statements, and Willy’s pridefulness successful his Chicano roots makes his enactment truthful indispensable successful the industry. We some judge successful gathering bridges, not walls, and Willy does that with his art. What he’s doing for our community—for our culture—is groundbreaking, and I americium profoundly inspired by him," Singer Becky G said successful Time's report.

According to his biography, Chavarria was calved and raised successful Fresno to a working-class family. He moved distant successful his 20s to survey graphic plan successful San Francisco, wherever helium would yet enactment for Joe Boxer earlier making his people astatine Ralph Lauren, American Eagle Outfitters and Calvin Klein.

In 2015, helium launched his namesake label, redefining the meaning of West Coast streetwear and bringing his roots to halfway stage.