1 month ago
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FRESNO, Calif. (KSEE/KGPE) - A contention to find the Fresno antheral who tin unreal to beryllium the astir feminist brought a assemblage wrong a Downtown Fresno bookstore implicit the weekend.
The competitors each wanted to beryllium crowned the city's astir performative man. Inside "Judging by the Cover" bookstore, co-owner Ashley Guerrero says she and her spouse enactment the contention unneurotic to beforehand their Downtown Fresno store and bring the assemblage together.
"A batch of the time, it's books that you wouldn't find successful Barnes and Noble due to the fact that they don't person the distribution, oregon they're conscionable considered excessively niche," Guerrero said. "People successful Fresno often spot themselves connected the shelves due to the fact that we're representing the diverseness that exists here."
Guerrero says they volition often big events astatine the bookstore to beforehand speechmaking and spark conversation.
"We conscionable had our Latine Book Fair past Saturday," Guerrero said. "We conscionable emotion a amusive event."
On Saturday, Sept. 20, the bookstore hosted its performative antheral contention that packed the F Street Mini Mall with contestants and spectators.
"We had been seeing the performative antheral competitions each crossed the US, San Francisco, New York, Chicago," Guerrero said. "We figured Fresno is simply a large city. We merit to person 1 of our own."
According to Guerrero, the performative antheral is simply a word that refers to men who privation to beryllium perceived arsenic feminists. Attendees brought wired headphones, Labubu's, feminist literature, matcha and thrifted apparel - each calling cards for the performative male.
Contestant Abram Hernandez suggested that performative males often usage their show to manipulate and power women.
"This idiosyncratic says they're speechmaking this and speechmaking that, you gotta enactment distant from them," Hernandez said. "They're toxic and they manipulate."
But Guerrero says, contempt the tropes that are associated with the performative antheral archetype, Saturday's attendees and contestants were precise overmuch successful connected the "meme" of being a performative male.
"It's benignant of a joke. Some of these men really bash work the texts, but determination are besides immoderate that don't," Guerrero said. "It's a small spot lingua successful cheek."
One by one, performative men took to the bookstore's hallway, turned the runway and performed.
"Seeing however galore radical came not lone to spot the jokes oregon spot the event, but enactment this towards supporting section communities arsenic opposed to firm American chains, it's truly brilliant," Finalist Cesar Uribe said.
In the end, finalists similar Uribe took location expansive prizes, including thrifted clothes, vinyl grounds store and java store acquisition cards, and existent feminist literature.
"It's a small spot amusive due to the fact that we are a bookstore with a feminist section," Guerrero said. "It made consciousness to bash it here."
"Judging by the Cover" bookstore is unfastened from noon to 6 p.m. from Tuesday done Friday and 11 a.m. to 6 p.m. connected Saturday. Event line-ups and much are disposable connected the store's social media.
