Business goes viral on TikTok making Fresno look good: 'Shift the narrative'

FRESNO, Calif. (KSEE/KGPE) - A Fresno concern is making Fresno look bully connected societal media with a bid of viral TikTok videos.

The societal media squad astatine Lee’s Air, Plumbing, and Heating says they decided to alteration absorption earlier this twelvemonth and determination distant from "boring" videos astir HVAC maintenance.

“Before, we were posting, however to tune up your aerial conditioning,” Arroyos said. “It was benignant of boring, to beryllium precise frank with you.”

Arroyos says the squad made a deliberate displacement successful their attack to contented instauration and pivoted toward thoroughfare interviews, specified arsenic asking shoppers astatine Fresno's River Park questions astir their favourite parts of the city.

“We wanted to beryllium the archetypal ones that popular up,” Arroyos said.. “So erstwhile radical enactment successful ‘things to bash successful Fresno,’ they’re seeing each these bully recommendations, truthful radical tin really acquisition what we’re experiencing.”

According to Arroyos, Lee's societal media squad deliberately shifted the absorption distant from their products and asked radical alternatively for coffee, pizza and day nighttime recommendations.

Lee’s employees accidental they’re arrogant to beryllium unofficial ambassadors for the city, 1 TikTok astatine a time.

Their videos are present among the apical results when you hunt for "Fresno" connected TikTok and person received thousands of views.

“We’ve ever heard atrocious things astir Fresno. That’s usually what you perceive erstwhile you Google Fresno,” Arroyos said. “We wanted to displacement the narrative.”