1 year ago
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Apple is hoping its latest iPad lineup volition respire caller beingness into its sluggish tablet market.
In a pre-recorded unrecorded streamed lawsuit from its Cupertino, California headquarters, the institution introduced the latest versions of its iPad Pro and iPad Air tablets and an all-new Apple Pencil Pro.
CEO Tim Cook said the announcement marked "the biggest time for iPad since its introduction."
EDITOR'S NOTE: The video supra is from a erstwhile broadcast and volition beryllium updated.
At the bosom of the caller iPad Pro is Apple's caller customized M4 processor, which delivers 4 times the show arsenic its existing iPad Pro models. Considering Apple's latest MacBook lineup presently runs connected the M3 chip, this is, arsenic Cook enactment it, an "outrageously almighty spot for AI."
The institution is expected to amusement disconnected its archetypal batch of AI-tools for the iPhone and iPad astatine its yearly Worldwide Developers Conference successful June.
The latest iPad Pro comes successful 2 sizes: 11 inches and 13 inches. Apple said the 11-inch exemplary is its thinnest yet, astatine 5.1 mm, and little than a pound. The show combines 2 OLED panels to maximize brightness. The iPad Pro comes successful 2 finishes, metallic and abstraction black.
Meanwhile, the iPad Air, for the archetypal time, comes successful the aforesaid 2 sizes: an 11-inch ($599) and 13-inch ($799) design. The bigger size, inspired by the iPad Pro with a larger screen, has 30% much surface existent property than the 11-inch display.
The iPad Air is powered by Apple's customized M2 processor with faster GPU and neural motor that's 50% faster than the erstwhile iPad Air. The institution said it amended supports AI-powered software. It besides features a front-facing scenery camera.
Meanwhile, an upgraded Apple Pencil ($129) comes with a caller compression relation that allows users to bring up tools, customize drafting layers of what they're moving connected and includes haptic feedback. It besides supports Find My to find the pencil erstwhile it inevitably goes missing.
The devices are disposable for pre-order starting Wednesday and successful stores adjacent week.
The lawsuit comes conscionable days aft Apple reported its iPad gross of $5.6 cardinal for its latest quarter, down 17% twelvemonth implicit year. However, the institution said it expects its iPad concern to turn successful treble digits for the June quarter.
Apple besides reported past week a first-quarter gross of $90.8 billion, down 4% twelvemonth implicit year, arsenic the tech elephantine continues to conflict with maturation challenges, peculiarly successful China, amid an uncertain economical environment. It announced a $110 cardinal stock buyback - the largest successful the company's past - arsenic iPhones income declined 10%.
On the net call, CEO Tim Cook besides teased that generative AI tools could beryllium coming to Apple products successful the "weeks ahead," astatine a clip erstwhile it's presently down competitors.
"We spot generative AI arsenic a cardinal accidental crossed our products and judge we person advantages that acceptable america isolated there," helium said.
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