Apple announces when the Vision Pro will go on sale

New York -- Apple said Monday that its Vision Pro mixed world headset volition beryllium disposable for acquisition successful the United States opening connected February 2, with pre-orders opening connected January 19.

The Vision Pro headset, Apples' riskiest and astir ambitious caller hardware offering successful years, is besides 1 of its priciest products: It starts astatine $3,500. The institution revealed Monday that the headset volition person 256 GB of storage, and medicine lens inserts for the instrumentality volition beryllium disposable starting astatine $149. Reading lens inserts commencement astatine $99.

In a connection announcing the Vision Pro's merchandise date, CEO Tim Cook did not mince words: "Apple Vision Pro is the astir precocious user electronics instrumentality ever created," Cook said. "Its revolutionary and magical idiosyncratic interface volition redefine however we connect, create, and explore."

The merchandise of the Vision Pro marks Cook's archetypal caller large hardware merchandise motorboat astatine Apple successful 7 years, and lone the 3rd during his tenure arsenic CEO.

The instrumentality looks similar a brace of skis goggles and and its underlying exertion lets users overlay virtual images connected unrecorded videos of the existent world. Unlike immoderate different headsets connected the market, Apple's mixed-reality instrumentality volition show the eyes of its users connected the outside, according to institution demonstrations past June.

The Vision Pro volition person its ain operating system, dubbed visionOS, arsenic good arsenic a caller three-dimensional idiosyncratic interface and input strategy that is controlled by a user's eyes, hands and voice.

The merchandise is expected to look a fig of challenges, arsenic Apple is diving into an unproven marketplace littered with different tech companies who person tried and mostly failed to find mainstream traction for their augmented world hardware devices. And the hefty terms tag has besides raised eyebrows since it was revealed astatine Apple's Worldwide Developers Conference successful June.

Shares for Apple (AAPL) ticked up by 1.5% successful aboriginal trading Monday aft the Vision Pro's motorboat day was announced. Apple's announcement besides comes arsenic the tech sector's yearly CES normal successful Las Vegas kicks disconnected this week.

This communicative has been updated with further developments and context.

The-CNN-Wire & 2024 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.