American Pistachio Growers working to expand industry into global market

FRESNO COUNTY, Calif. (KFSN) -- Pistachios fertile arsenic the number-three harvest successful Fresno County.

They correspond a $700-million crop.

Valley-grown pistachios are a staple for galore families who emotion the crunchy snack.

But arsenic the caller President-CEO of American Pistachio Growers, Zachary Fraser, present looks to grow the planetary marketplace for the greenish nut.

"There's a batch of correlation betwixt sports products and ag products. The cognition is that you're rolling successful the dough right. The world is the margins are really, truly thin, affected by things you person nary power over," explained Fraser.

Fraser spent the past 4 years managing multi-media rights, selling and sponsorships for Fresno State athletics.

Not a accepted way to an ag manufacture enactment role.

"So, I moved present from an ag community. I've been tangentially connected to ag passim my full sports career." said Fraser.

"To beryllium capable to look astatine thing that's wholly caller for me. I was joking astir with my woman this past play that my caput hurt. I've not had my caput wounded for years. And I mean that successful a positive. I americium learning truthful overmuch each day."

American Pistachio Growers is simply a commercialized relation for 800 growers and processors.

Fraser already has an oculus connected Europe and countries specified arsenic Brazil and India, which is already a fashionable destination for pistachios.

"There's a marketplace and an accidental to make adjacent greater markets for that and arsenic much and much acres travel connected board, we're going to person much and much nuts we request to sell," said Fraser.

"Once we've been the pb artifact to benignant of unfastened up a marketplace oregon a spot that radical tin beryllium funny successful pistachios, however bash we assistance our members with their prime products and connection specifically. Nice sports analogy there. You similar that? The pb artifact opens up the hole," Fraser said.

American Pistachio Growers doesn't merchantability a peculiar marque but it represents growers and processors that do.

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